Mergeyourdata

According to the Manufacturing Leadership Council, the 3 biggest obstacles for preventing manufacturers from being data driven are:

1️⃣ Lack of systems to capture the data

2️⃣ Data is not easy to access

3️⃣ Lack of skills to analyze data effectively

The surprising thing is that these are the reasons why I started MergeYourData.com in the first place. These were the exact gaps I was seeing and the ones I enjoyed solving the most.

And the coolest part is that each and every rep we get in with a new customer, these top 3 obstacles are solved. We bring the skills from 3, and set up the architecture to solve 1, and then that natively can solve number 2.

After thinking a lot about the data & analytics discipline recently, I think solutions that have singular correct ways of doing them should be free or a very low fixed cost.

For example, tracking marketing performance across ad platforms (I'm talking about your standard metrics like ROI, CPC, Spend, etc.). This has been solved many times.

Obviously there are situations where there needs to be some data engineering to prep or blend data. But those are low-value and should be treated as such budget-wise.

The real ROI and higher-investment projects are the ones that are divergent. They start with a singular problem that can't be solved by just looking at ROAS or Margins.

These problems require creative ways of looking at various data sources combined in different ways. These are the real projects worth investing big money in. Not a $50k dashboard to tell you that you spent $500k on Facebook and Google Ads and got 1000 qualified leads.