Create with Rena Poston

I’ve done some influencer work in the past and truly enjoyed receiving and trying new beauty and wellness products. Especially from brands I’ve never tried before!

The gifting or collaboration strategy can benefit brands so much. By getting your products in front of new faces you can use the opportunity to grow the brand in a few ways.

You can use this strategy to reach new people, gather UGC, and feed back on your products. But the best takeaway is having the user talk about your product because they genuinely love it. Influencers have built a community that trusts them and their opinion. This is one of the most authentic ways for new people to have interest in your brand and ultimately make a purchase.

After trying these product from I had an interest in knowing more about the brand and what other products they offer.

Influencer partnerships can really take your brand to another level. Don’t miss out on that opportunity!!

Recently I’ve come across so many beauty & wellness brands that are not using models with their products.

Sharing photos or videos of just a product doesn’t tell a story. Your audience needs to be able to see them selves using your product. You”ll get more attention by showing how the products are used, educating your audience, and creating lifestyle content using models or creators.

Another way to keep an actual person in your content is to create a partnership program with influencers. Send them product in exchange for User Generated Content that is organic and also tells a story.

Don’t get left behind or overlooked because you didn’t create a strategy for content that will attract new customers and grow your business.

Swipe to see some content I’ve created in the past for brands!

In love with this mood board created for ✨

The brand is all about creating a space that brings you peace and that is also aesthetically pleasing. We added in some of the products they will be selling and also images that reflect peaceful environments or activities.

Fun fact: I printed all these images and placed them on a white board for a photoshoot today!!✨

What do you think?!

Maintaining a consistent brand identity on social media can be challenging. However, establishing a brand aesthetic helps keep your social media channels aligned and, in turn, creates a stronger presence.

Here are 5 Tips you can use when creating a social media brand aesthetic✨

1. Understand your business and audience persona.

2. Seek design and style inspiration from other brands.

3. Choose a color palette that makes a statement.

4. Pick your favorite filters and fonts.

5. Create a toolkit of your aesthetic resources.