Badly Branded

My friend called me yesterday as she was leaving Target.

Completely mortified she let me know that her 5 month old daughter had thrown up all over the brand new Halloween display and the floor. Deciding to stay calm, she had tried to get the attention of one of the employees to help her clean it up. But unfortunately a woman walked by and stepped RIGHT. IN. THE. MIDDLE. OF. THE. PUKE. So instead of notifying the employee, she grabbed her kids, left the lady, the puke, and headed for her car!

She couldn’t wait to call and tell me how horrible it was! 😂

We’ve all been there, right?

Not necessarily leaving baby puke on the Target floor, but completely captivated while listening to our friends’ embarrassing moments, reminiscing on things that happened in the past, or texting your family about the drama that happened at work.

Why do we do these things!?

Because we as people LOVE stories.

People don’t buy brands. They buy the stories behind the brands, and the way that the brand makes them feel. When you add your own personal story to your captions, it builds trust with your audience and it makes sharing on social media much more fun! Let your customers see your “behind the scenes”, show them the things that you are passionate about, or something embarrassing that happened to you! Your audience will love it, and so will your engagement.

Try it out! Let me know if this changes anything for you.

And always remember, no judgement if your kids throw up all over Target.