NeoSol
Share
Based in Southern California, NeoSol is the go-to Marketing agency for targeting the Hispanic Market. With a team integrated fully by first and second generation Hispanics, we not only understand what the market wants; we are the market. We provide brand marketers with solutions to identify, reach and engage targeted Hispanic consumers where they live, learn, work, play, and shop. NeoSol combines
05/21/2026
Most CPG brands plan Hispanic retail growth one campaign at a time.
A sampling program.
An influencer push.
A seasonal activation.
Each effort can create momentum, but sustained growth needs structure.
Our May blog breaks down what a 12-month Hispanic Retail Growth Roadmap can look like for CPG brands looking to scale across regions, retailers, and consumer touchpoints.
From pilot and baseline measurement to regional expansion and integrated retail growth systems, the article outlines how brands can move from isolated activations to a more predictable growth model.
Because Hispanic retail growth compounds when retail activation, digital follow-up, regional data, and consumer engagement work together.
Read the full article on our blog: https://neosolmarketing.com/2026/05/21/12-month-hispanic-retail-growth-roadmap-for-cpg-brands/
“If you ever want to see me smile like a little kid… Give me free samples 😂”
Last Friday I attended a Día de las Madres event at Albertsons…
And for once, I wasn’t there working the event.
I got to experience it as a mom ❤️
There were sampling booths everywhere:
Food.
Drinks.
Recipes.
So many creative meal ideas.
And honestly?
I LOVE free samples 😂
Not because they’re free…
But because they make life easier.
As someone who cooks most days, I’m always thinking:
“What can I make tonight that’s easy, affordable, and different?”
Sometimes all it takes is one small sample or recipe idea to inspire a completely new dinner at home.
That’s why I still believe in-store demos are so powerful.
People don’t just see the product.
They:
✨ taste it
✨ imagine making it at home
✨ picture their family enjoying it
✨ discover new ways to break out of the same routine
And I also loved seeing the community come together.
The mariachi group from the Downey School District performed, and it was beautiful watching young people connect with their culture while families celebrated together ❤️
Moments like that create real connection.
Not just with consumers…
But with communities.
Yes, creating these experiences takes work behind the scenes.
But if it helps families, inspires home cooks, and creates lasting memories?
It’s worth it.
Now excuse me while I continue my campaign to become a professional free-sample taster 😂
What’s a food sample you tried once and never forgot?
- Ilyana
04/30/2026
Last Saturday at Día del Niño at La Bonita in Las Vegas, NeoSol supported activations for Cordialsa and Goya Foods , helping turn a community celebration into an opportunity for product discovery, family connection, and brand visibility.
From interactive booth experiences to a game activation at the Cordialsa booth that quickly became a favorite with kids and families, the event showed how cultural moments can create authentic engagement when brands show up with purpose.
More than 1,000 attendees. One powerful reminder that brand engagement can be both meaningful and memorable.
04/24/2026
Last week we were running in-store activations in Southern California and one moment stood out.
A shopper stopped, tasted the product, and immediately called her daughter over to try it too. Her daughter tried it, liked it, and agreed that she would enjoy eating it as well. This happens more often than people realize.
In many Hispanic households, purchasing decisions are collective conversations, not individual decisions. That’s one of the reasons real-world product experiences still play such a powerful role in this market.
Advertising builds awareness.
But trust often forms when consumers interact with the product in person and share that experience with family members.
It’s also why brands that combine experiential engagement with cultural understanding tend to build stronger long-term relationships.
We explore this dynamic in the Hispanic Retail Growth Playbook we recently published for CPG teams.
If you’re thinking about Hispanic growth this year, the guide may offer a helpful perspective. Download the Hispanic Growth Playbook: https://neosolmarketing.com/guide-download/
Click here to claim your Sponsored Listing.
Category
Contact the business
Telephone
Website
Address
1407 Batavia Suite 106
Orange, CA
92867
