SecretPenguin

An upscale boutique hotel is coming to Millwork Commons in 2027.

“Our goal with the brand is to honor the legacy of the artisans who built this neighborhood, while articulating an inclusive and celebratory connection point that brings people together.”
- Dave Nelson, Founder/Experience Director at SecretPenguin

Millwork Hotel will transform a historic building at 1201 Nicholas into 144 guest rooms, a signature restaurant, rooftop bar, and flexible event space — designed to honor the district’s industrial roots while shaping its next chapter.

Development/Ownership: PGSA Hospitality
Operations:
Architect:
Interior Design:
General Contractor:
Identity + Experiential Branding:
Location:

A rebrand shouldn’t feel like a leap of faith.

That’s why we built a diagnostic that reveals what’s working and what’s holding you back.

No guesswork.
Just clarity on how to move forward.

SecretPenguin’s Brand + Experience Audit

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If this feels relevant to what you’re navigating, feel free to DM “audit” and we’ll send details.