Hey Pastel Red

You need to create trust in your posts to have a better chance of increasing your followers and to have better engagement.

You can create trust in many ways, from having really good customer service to keeping the promise that you make on your service or product that you sell or provide.

The easiest way to can create trust is by being consistent. Be consistent in the colors that
you use, your message and your voice. Don’t mix and match because that creates confusion and mistrust.

You should aim for being consistent to create trust in your posts.

Trends are alwasy fun to watch and see how far they spread. Some get so big with their reach that is not uncommon for them to be seen by millions of people. You have artists, musicians and actors follow them.

This is all fun but NOT all the trends will align with you organization's values and voice. Some of these trends might be have the opposite effect.

So pay attention to them first then determine if it matches your organization’s values and voice.

If it does, time to post, if it doesn’t keep on moving with your strategy and wait for the next.

Don't forget to give us a follow for more social media strategy tips.