RICH LTD.

We refer to it as situational design. That is, a great retail POP design is highly dependent not only on the objectives of the brand but also on the retail environment in which the display will live. The sunglass/eyewear category is large, highly competitive, and unsuspectingly complex. Its complexity derives from the fact that eyewear is both a functional and a fashion item as well as a destination and an impulse item....

Creating the Right Retail Eyewear Display for the Right Retail Environment There are many different types of sunglass and eyewear displays. Designing the right display depends on brand objectives and the target retail environment.

The chief objective of visual merchandisers is to capture shopper attention, captivate shoppers intellectually and emotionally, and ultimately convert them from shoppers to customers. Delivering on the 3 C’s- capturing, captivating, and converting- is becoming an increasingly difficult challenge in today’s highly competitive, visually noisy retail landscape where hurried and distracted shoppers no longer read but instead are obsessed with, or perhaps, possessed by their cell phones and social media....

Using the Power of Dimension to Increase the Impact of Your Custom POP Display Adding dimensional graphics or 3D architectural panels to your custom POP display or store décor can help capture shopper attention and elevate your brand.