i4Color Inc.

Imagine crafting a brand strategy and visual narrative only to see it fall short in the final ex*****on. The painstakingly chosen hues that look different in print, the nuanced design elements that lose their essence due to inconsistencies. These aren’t just aesthetic concerns—they translate to real-world costs in terms of reprints, lost consumer trust, and wasted time in revisions.

This is where premedia comes in. By creating a bridge between your brand's vision and the final printed product, premedia ensures that what you visualize is what you get. The result? Significant time saved in not having to manage discrepancies and substantial cost savings by getting it right the first time.

At i4COLOR, while our focus is on delivering top-notch premedia solutions, our ultimate goal is to serve as your brand’s ambassador. By helping you navigate the intricate world of print with precision, we aim to ensure that your time is spent strategizing and innovating, rather than managing discrepancies. We work with brands, agencies, and printers to perfect the quality of each deliverable, earning the trust of clients and vendors alike.

Learn more: https://i4colorinc.com/about/

Kingsford, a grilling legend since 1920, has always stood as a beacon of excellence in the outdoor space. Yet, even the most iconic brands need to adapt to changing consumer needs. When Kingsford embarked on their journey to revamp their brand and communicate their diverse product range, they faced a unique challenge: maintaining unwavering brand consistency, regardless of where or on what material their brand appeared.

Kingsford's brand team was enthusiastic about their fresh vision, but they were also determined to maintain their brand's integrity. That's when i4COLOR stepped in with technical expertise and an unwavering commitment to perfection.

Our partnership with Kingsford exemplifies the impact of precise premedia solutions. We collaborated with multiple print vendors, navigating the various print materials, from coated to uncoated. Our internal proofing system played a pivotal role in preserving precision. We meticulously analyzed print proofs, allowing us to make refinements that ensured the final result aligned perfectly with Kingsford's vision.

The outcome? The Kingsford remains the gold standard in grilling, with a brand that shines consistently across all platforms.

Read more about how we did it: https://i4colorinc.com/portfolio_page/kingsford/