Pursuing Private Practice
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Pursuing Private Practice offers many different resources for dietitian business owners! Jennifer McGurk, RDN, CDN, CEDRD-S is the owner of a group private practice, Eat With Knowledge in Nyack, NY. She is also the CEO of Pursuing Private Practice, an online business to help other dietitians start and grow a private practice and expand their business. Find out more at www.pursuingprivatepractice.com and www.eatwithknowledge.com
Many of us become dietitians because of a personal experience and because we want to help others change their lives. I LOVE seeing private practice dietitians giving that special experience back to their own clients, empowering them, and helping them be seen and heard.
FYI: Private practice isn’t as scary as it may seem, but it IS hard work and we all started somewhere!
If you’re feeling stuck in a job that leaves you drained, or looking to make some extra money while having autonomy and flexibility, I challenge you to follow your dreams and build that business. 💭
& I have a FREE checklist to help you get started!
You’ll get clear, step-by-step guidance to get started, learn about important legal decisions, discover the quickest ways to land your first client, and more.
Head to the link in bio to download the Free Beginners Checklist!
Reminder: Sometimes the most powerful thing we can do is listen well, validate someone’s experience, provide evidence-based support, and help them figure out the next right step.
In this week’s episode of the Pursuing Private Practice Podcast, I sat down with Amanda Mittman, founder of happyvalleynutrition, for a conversation about perimenopause, hormone health, body image, and the role dietitians can play in helping clients navigate midlife with more support, context, and compassion.
Amanda shares how her own experience with perimenopause shaped her business, her niche, and the way she shows up for clients who are trying to make sense of symptoms, body changes, and all the noise in the wellness world.
This conversation is a reminder that dietitians do not need to have every answer in order to be helpful.
🎧 Listen on Apple, Spotify, or wherever you listen to your podcasts!
Describe your job but make it sound illegal ... private practice owner edition 💻🤝📋🍎📈💵🎯
06/12/2026
Authentic marketing is not just promoting your practice—it’s about building relationships, educating your audience, positioning yourself as a trusted expert, and then selling your services to your ideal clients.
If you want support on how to approach your marketing plus insider tips, and everything else that comes with being a private practice owner, I invite you to apply for the next cohort of Business School that starts Monday, June 15.
I would love to work with you on your overall messaging and marketing plan (with social media or other forms of marketing) to get clients to your practice!
Business School is for anyone who’s ready to stop staying stuck in an unfulfilling job because they’re scared to take the leap. Or for anyone who is downplaying their expertise and worried about putting themselves in the spotlight.
It’s for you if you’re ready to start your private practice (even if you’re working full time).
Learn more and apply at the link in my bio, and shoot me a message or comment below if you have any questions!
If you’re up for it, tell me how you’re currently marketing your practice OR what confuses you about marketing in the comments below ⬇️
Boundaries prevent burnout and build sustainability.
PSA: You do not need to have it all figured out before you take your business seriously. You just need support, structure, and a willingness to show up imperfectly and keep going.
In my latest workshop, we covered these 5 boundaries and how they can help you:
➡️ make more money
➡️ protect your time
➡️ attract aligned clients
➡️ lead with confidence
➡️ go after what you want
These are the kinds of business lessons I teach and the conversations we have in Business School, and the next cohort begins Monday, June 15!
Business School is NOT a course that sits in your inbox.
Business School is accountability, coaching, community, curriculum, and 1:1 support. It’s for dietitians who decide they don’t want to settle.
Does that sound like you? I would love to work together to build a business (and life!) you love.
Learn more and apply at the link in my bio, and shoot me a message or comment below if you have any questions!
[private practice dietitian, rd, dietitian business coach, registered dietitian, dietetics]
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