Heylo Creative
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Yeah, I’ve been quiet over here. But quiet doesn’t mean still.
It’s been a minute (okay, it’s been a year). Life happened, client work happened, growth happened and somewhere in all of it, this page went quiet. I wasn’t gone. I was just living it instead of posting it.
But I’ve missed this. Missed sharing the work, the behind-the-scenes, the real stuff. So consider this my soft relaunch back into your feed.
follow along 🖤
11/18/2023
The feeling when you get to create the brand of a modern-high end restaurant in your home town 🤍✨💃 🪩
Coming soon to downtown Plymouth •
📸
11/17/2023
A Brand is SO MUCH more than just ONE logo👇🏻You might have heard the term “logo variations” or "logo suite" but might not be sure what that means or why you need it. Let us break it down below:
WHAT IS A PRIMARY LOGO?
Your primary logo is your main logo and contains
the most elements. This logo variation usually
contains all brand elements, full brand name,
established dates & any taglines. The primary logo
is best used on brand stationery such as business
cards, for website headers or places where all
elements of the logo are fully legible.
WHAT IS A SECONDARY LOGO?
The secondary logo is similar in design to
the primary logo but arranged in a different
composition, and with less details. It is arranged to
fit a different proportions (square vs rectangle).
WHAT IS A SUBMARK LOGO?
Submark logos are the logo in the most simplest
form. Often, they are the most versatile, enabling
you to use the logo at various sizes. This logo
variation is best used for smaller applications or
where there is limited space, such as watermarking,
social media profile, and brand stickers.
WHAT ARE BRAND MARKS?
Brand marks are additional elements of the brand
suite, which are simplified versions of the logo
that use elements and taglines to show the true
character of the brand. These add depth to the
brand are great for adding to social media posts
and content to create brand assets.
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