ProMedia

CBS has many reasons to celebrate- 7.4 million to be exact. The International Emmy Awards pulled in 7.4 million viewers Sunday night! Jenna Ortega’s bejeweled Givenchy look stole the red carpet, The Pitt from HBO Max nabbed Best Drama (Hooray Noah Wyle!) Longtime Law & Order SVU cast members turned up in style, and comedy queen Jean Smart scored her fourth crown, while Hannah Einbinder snagged her first for Hacks. Broadcast TV still gives you those headline-making moments — and that’s why it’s a must for any brand's media mix. Learn how ProMedia can help you leverage the enduring power of tv!

Emmys Hit 7.4 Million Viewers, Most-Watched Ceremony Since 2021 With 7.4 million viewers, Sunday's Emmys marked the TV awards most-watched ceremony since 2021.

In recognition of Hunger Action Month, our team joined Feeding South Florida for a volunteer day to make a tangible impact in the fight against food insecurity. Together with other corporate and individual volunteers, we packed 16 pallets of meal boxes for their Senior Meal Program, which supports more than 4,700 seniors in the South Florida area each month.

Each box is designed to provide balanced, nutritious ingredients that address the unique needs of older adults, supporting their health while easing financial pressures and fostering independence.

This effort was part of our ProMedia L.E.A.D.S. program, which reflects our commitment to giving back through employee volunteer opportunities, food and supply drives, and community support initiatives.

We’re proud of our team’s dedication and grateful to partner with organizations like Feeding South Florida to create meaningful change.

Adults over 50 are a key audience for countless businesses- retirement communities, financial planners, insurance, healthcare, retailers, travel, home improvement and more. And for good reason: there are nearly 200 million people in this age group in the US, and they control 54% of the nation’s disposable income. They have the time, the resources, and the desire to spend—and the best way to reach them is still linear TV.

TV continues to deliver results at every stage of the purchase journey, especially when it comes to direct response. In fact, 94% of adults 50+ took action after seeing a retirement community ad on TV, and 92% said those ads influenced their online searches. Local broadcast news is also their most trusted source, and TV reaches eight out of ten active adult consumers, which is double what any other platform can do.

At ProMedia we specialize in building direct response media strategies that deliver. Leveraging the power of linear TV and our strong relationships with major networks and consumer-focused channels like CNN, Discovery, Food Network, BET, Game Show Network, Spike, CW, Nickelodeon, ABC, VH1, METV, Hallmark Channel, Bloomberg, FOX, and more to reach the consumers that matter most.

Reach out now to find out how we can help you connect with this valuable, ready-to-act audience.

Study: TV Ads Are Top Influencer of Older Adults Buying Retirement Homes 80% of baby boomers and Gen Xers are reached by TV ads; 94% took some action

The ratings are in- last week's MLB All-Star Game reached 7.2 million viewers, the largest audience for the Midsummer Classic since 2017, with viewership peaking at 8.1 million, according to Nielsen.

For the first time ever, the MLB All-Star Game ended in a dramatic Home Run Derby-style swing-off, adding to the excitement of a tied game after nine innings.

Moments like this prove that live sports still deliver unmatched reach and engagement. At ProMedia, we help brands plan and buy media to capitalize on high-impact events like this as part of a comprehensive paid media strategy.

Let’s connect your message with the right audience, at the right time.

2025 MLB ASG Draws 7.2M Viewers as Most-Watched All-Star Event in Sports A lot of people tuned in to watch Tuesday's historic MLB All-Star Game.

The latest Q2 2025 ratings show Fox News and ABC leading the way once again, proving that national and local news programming continues to draw strong, reliable viewership. If that’s where your customers are, that’s where your brand should be.

At ProMedia, we specialize in placing direct response campaigns on high-performing news networks — and thanks to our long-standing relationships, we’re able to secure top-tier inventory at competitive rates.

Let’s talk about how we can help you get in front of the right audience, at the right time, for the right price.

News still delivers!

ABC, Fox News Maintain Leads in Second Quarter TV News Ratings Audiences shrank some across the board, however, following high viewing levels in the first three months of the year.

Chef Gordon Ramsay is leading the FOX summer schedule — and whether audiences love him or love to hate him, they’re tuning in.

MasterChef: Dynamic Duos continues to anchor Wednesday nights with strong, consistent ratings.

🕵️‍♂️ Gordon Ramsay’s Secret Service debuted to 1.2M viewers and is now averaging 1.36M with a 0.21 demo rating — putting it among FOX’s top-performing summer shows.

👨‍🍳 With Ramsay’s massive brand recognition and loyal 18–49 viewership, FOX remains a compelling buy for advertisers looking to reach engaged, scalable audiences during prime time.

At ProMedia, we help you capitalize on that value — with strategic media planning, competitive rate negotiations, and performance-driven airtime buys across national and CTV platforms.

Ready to explore the possibilities? Reach out to schedule your free strategy call today.

‘Gordon Ramsay’s Secret Service’ Heats Up Fox’s Summer Slate With Another Unscripted Hit, Growing Audience 27% Since Debut & Continuing Network’s No. 1 Momentum With 18-49 Demo Gordon Ramsay added yet another successful cooking show to his slate of Fox programming with Secret Service