Cursive Content

Private school marketers, when was the last time you reVIEWed your school’s viewbook? 📖

Whether it’s a tangible print piece that parents can hold on to or a fully immersive digital experience, your viewbook is one of the most powerful tools to tell your school’s story. But here’s the key—it’s not the format that truly matters. It’s the story.

A great viewbook puts your students and families at the heart of your narrative, helps prospective families see themselves in your community, and differentiates your school in a way that makes them say, “This is the one.”

I just shared 10 best practices for rethinking your viewbook strategy in 2025—covering everything from making your outcomes shine to thinking beyond traditional themes and using vibrant storytelling that bring your story to life.

Curious where to start? Dive into the full blog post here and start crafting your next great school story: https://cursivecontent.com/viewbook-best-practices-for-private-schools/

Here is my list of best content marketing resources for independent schools — a list that will never be finalized (much like we will all never stop learning), so make sure you bookmark it for future reference.

The Best Content Marketing Resources for Independent Schools Here are the best content marketing resources for independent schools, to help schools discover, develop and share their unique stories.

Sharpen those interview skills and you'll create stronger school marketing content

How To Perfect the One-on-One Interview Real-life advice to help marketers effectively interview people for their content – Content Marketing Institute

Here are five quick edits you can make right now that will tighten up your school blog posts and help you tell a stronger story. Simply go down the list, check them off, and once you hit the bottom, publish away! https://bit.ly/3ZdvQMm