BrandEquity

Making Your Organization Brand-New LeadingAge magazine tells the story of providers who re-branded and renamed their long-established organizations.

The name Choxi is derived from “chock full” and “choice,” and was crafted to represent the site’s extensive product selection. The “OX” in the logo, depicted in a different font, is designed to symbolize the love consumers have for great deals!

NoMoreRack Rebrands As Choxi - Retail TouchPoints Online discount retailer Nomorerack has rebranded as Choxi and, in turn, has unveiled a new color scheme and e-Commerce site. The rebranding reflects the retailer’s commitment to providing consumers with an enjoyable shopping experience and bargains on merchandise, according to a company statement.

How do you feel about the Patriot's brand? http://ow.ly/HIjMx

Burden of proof will always lie with Patriots - The Boston Globe Deflate-gate, the moniker given to the NFL’s investigation into whether the Patriots’Patriots used under-inflated footballs on offense in the AFC...