Berman Creative

Apologies to those who got the big news that we updated our cover photo. Who cares?
Extra credit for irony here, since Nobody Cares is the whole point.

Number Five on How Not To Do It

How To Botch Marketing #5: Just Copy What The Category Leader Says Hey, if it works for the #1 brand in the category, it will work for you, right? Before deciding on a me-too marketing strategy, try this thought experiment:...

Christopher Mirabile, one of the leading lights in the Boston angel community and Managing Director of Launchpad Venture Group, has invited me to write a series of blog posts on marketing for start-ups and early-stage companies. Here's the first one. Thank you, Christopher.

Start-Up Marketing (Guest Post – one in a series) My good friend Jeff Berman has agreed to contribute a series on marketing for startups to the Scratchpaper community. This is the first in the series. Stay tuned for more.