TCF Team

Pick your dream Kickstarter launch, follow the line, and try not to get jealous when it lands on a campaign we actually ran. 🫠
Oh, and don’t skip the last slide. That number’s gonna mess you up a little.
🔗 Link to book your seat in the bio. June 9th. See ya!

Most founders fall in love with their idea.
They build a product out of it.
Try to find the problem it solves.
Then they wonder why nobody’s paying for it. 🤪

Mushegh Hakobian, Project Manager at TCF, has seen it happen too many times to count. In crowdfunding, that’s the mistake that quietly kills campaigns before launch day. 💔

🔴 Watch Episode 5 of TCF Creator Chronicles to avoid these mistakes. Here are some highlights of what Mushegh covers:
→ Why pre-launch preparation defines the outcome of every campaign
→ Why backers won’t pay for pain they don’t feel yet
→ The 10% rule that tells you if your community is scalable
→ The one question every founder should be asking their backers
→ Why most founders fall in love with the wrong thing
→ What backers are actually paying for (and it’s not your feature)

Swipe through for the breakdown. ⬇️ Full Ep link in bio.

If you’re planning a Kickstarter launch, you’ve probably asked at least one of these questions.
😎 The project managers behind $17M+ raised in the first 5 months of 2026 are answering all of them live on June 9th.

The exact decisions behind campaigns that actually worked.
June 9 · 3PM London · No recording. ❗

Seats are going fast ➡️ grab yours before it’s too late.
🔗 Reserve your seat, find the link in the bio.

Most founders think their social media problem is content.
Albert Arshakyan, Head of Social Media & Creative Strategist at TCF, thinks it’s something else entirely.

After running social for crowdfunding campaigns that raised millions, he’s pretty sure the founders who underperform aren’t posting too little. They’re building the wrong thing.
They’re chasing attention.
In crowdfunding, attention doesn’t pay. 🤝 Trust does.
And the founders who get this right pull up to 10% of their total campaign funding from a channel most of their competitors are ignoring.

Episode 4 of TCF Creator Chronicles is Albert’s full system.
He covers:
→ What trust actually means in crowdfunding
→ How organic social, PR, and influencer marketing work as one system
→ Why founders need to be the cornerstone of their own content
→ Why ghosting your audience kills your conversion
→ Where AI helps in content and where it backfires
→ Why founders need six months before launching to build and warm up their community

Swipe through for the breakdown. ⬇️
6 months out from launching? DM us “CAMPAIGN.” We’ll review your social and tell you what to fix first.

To watch the full episode, find the link in the bio. ☄️