Ballantine Ale

with a recognized and still respected name brand. We want Ballantine returned to its former glory as a high-quality, hoppy and flavorful ale. Ditch the foil bottle labels and go back to the parchment labels of the past. Oh, and the 40s will need to go too. Somewhere along the way, Ballantine became something more akin to malt liquor than pale ale. It's time to take Ballantine back to its roots with a re-launch. Ballantine's past presents great opportunities for its future, especially in label and package designs from the 1950s that could be put back into use today.