Ecom Ad Ninja

We’re creatures of habit. When it comes to buying online, we rely on our own and other’s experiences to influence our purchasing decisions.

Once consumers have had a good experience with a brand, they’re more likely to return to that brand and even recommend it to others.

That’s why you should try to get new customers to sign up for your loyalty program or your newsletter. Then you can reach out to them via email marketing and turn them into repeat buyers.

The best time to ask customers to do so is on your thank you page after they’ve bought from you.

TAKEAWAY

Consider where your customers are in the buyer’s journey. If they just bought something, they might not respond well to a sales email the next day. But if you target them over time with relevant offers based on their purchase history, they’ll most likely return to your store again.

Mobile commerce is slowly gaining up on desktop.

It’s now the preferred device for browsing online, with desktop accounting for only 30 percent of online retail visits.

But desktop is still the go-to device when it comes to completing orders.

Mobile accounts for 46 percent of online orders, compared to 54 percent for desktop.

This creates a challenge for e-commerce:

The purchase path is no longer straightforward.

Consumers jump between channels and devices and their purchase habits are sporadic.

Potential customers will leave items in their cart on mobile and when they return to their cart on desktop—the items are gone.

With that in mind, you need to consider the user journey across devices if you want to optimize conversions.

TAKEAWAY

Integrate an omnichannel marketing strategy with real-time information across all channels and devices. This means updating information in real-time, so users can access their cart on any device and immediately check out and continue shopping.