Knowify

Another day, another highlight post!

Today we are spotlighting Keanna Rocha, Operations Manager at C. Hunter Electrical. Check out her interview below:

How did you get into construction?

I got into construction after finishing my business degree, and I’ve been working alongside my dad, who owns the company (photo attached), for the past six years. I started out handling more of the administrative side of things, and over time I’ve grown into a management role.

Now, I oversee company operations, but my work goes beyond the day-to-day. I’m involved in strategic decisions and handle a lot of the initiatives that help the business grow. I wear a lot of hats, from sales, some finance, marketing, projects, HR, and safety…but what really drives me is helping the company grow and succeed.

❓What do you like most about your job/company❓

I genuinely love what I do…..the people, the business, and the construction industry as a whole.

I enjoy being creative and strategic to solve problems, and I love leading and building our team.

Working alongside my dad has been incredible. He’s taught me so much, and I’ve gained years of wisdom & knowledge from the countless meetings and experiences we’ve shared over the years.

❓What’s your favorite project or work accomplishment❓

My latest accomplishment was leading the migration from Sage 300 CRE to QuickBooks Online and Knowify. It was exciting to play a key role in this transition. We’ve been using Knowify since September, and the team is loving it!

❓What advice would you give to other women in the field or looking to break in❓

Walk into every job site and room like you belong there…even if you’re the only woman. Carry yourself with confidence and don’t let being in a male-dominated industry intimidate you. Remember to have fun along the way!

It's 2026, and we are spotlighting some of the incredible women who are crushing it in the construction space.

Each day we will feature a different Knowify customer, along with some of their takes on the space, and photos from the field.

We kick it off with Heidi Rich, Chief Financial Officer, at Miller's Coastline Construction:

❓How did you get into construction❓

I transitioned from engineering into construction primarily to work alongside my family — not because I was specifically pursuing the industry itself. What I discovered, though, is that construction has been a far better fit for me. The work is dynamic and tangible. I enjoy solving real, concrete problems with clear, definable solutions — and construction provides endless opportunities for that. I get to do work I genuinely enjoy, alongside people I care about, building something meaningful together.

❓What is your favorite part of working in the space❓

What I like most is the challenge. No two days are the same. Construction forces you to think critically, communicate clearly, and solve problems quickly. I also love developing people — helping team members grow, take ownership, and succeed. When the team wins, we all win.

❓What’s your favorite project or work accomplishment❓

One of my favorite accomplishments isn’t just a single project — it’s building systems that improve how we operate. Creating clarity around estimating, labor tracking, and accountability has made a huge difference in our performance and profitability. Seeing projects run smoother because of structure and discipline is incredibly rewarding.

❓What advice would you give to other women in the field or looking to break in❓

Construction rewards competence, consistency, and confidence — not perfection. Learn the numbers, understand the field, and speak up. You don’t have to change who you are to succeed here. Be steady, be solution-focused, and earn respect through performance.