The Rack Shack

, and catch up. This way I'll be able to disinfect between customers, and make sure there's never too many people in the shop at once. Hand sanitizer will be given to you before and after the fitting. Meet Laura Henny, owner of The Rack Shack

I had a G cup when I was 14 years old. Too often I came back from bra shopping feeling insecure, weird,and big. Options were limited, so I usually got stuck with a bra that could be my grandmother’s becausethey simply didn’t have anything else. I can still hear the voices of the ladies in the shop: “No darling, of course we don’t have that cute bra in your size.”

Nine years ago I moved to New York; a city of diverse women, a city that is supposed to have everything. However, I discovered that the lingerie market for bustier women is still very small, even in such a worldly city. On the Internet you can find endless brands, but it is so important to touch, feel and try on lingerie. Inspired by these experiences and emotions, I came up with the concept for The Rack Shack. A stylish and fun environment with knowledgeable and friendly staff that has love and respect for every body type. A place where everyone can feel sexy. Lingerie with a signature style; a curated collection of different brands.