The Model Alliance

On May 22, NYC-based model filed a lawsuit against Rainbow Shops, alleging the company created and used AI-generated digital replicas of her without her consent.

When your image is your livelihood, the unauthorized creation and use of your digital replica is a violation of your rights. We commend Pujols for her courage in taking action.

The New York Fashion Workers Act, which took effect last year, requires companies to obtain clear, written consent before creating or using a model’s digital replica. Companies must also detail the scope, purpose, duration, and compensation associated with that use.

If you believe a company has created or used your digital replica without your consent, contact our support line to learn more and connect with resources (link in story).

Last week, we launched a new campaign alongside more than 40 survivors demanding state and federal investigations into the modeling industry’s role in Jeffrey Epstein’s abuse and s*x trafficking.

The response has been swift and significant.

Survivors, advocates, and members of our community have spoken out and shared their stories. Lawmakers have taken notice. And major outlets have centered the voices of models and survivors on an issue that has long been covered up or dismissed.

This is what momentum looks like – but meaningful accountability will require sustained pressure. Here’s how you can take action (links in stories).

Thank you for your support.