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The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its membe
04/19/2026
30 years. Nearly $300B. One industry powered by innovation, built together.
Today we’re celebrating 30 years of the internet advertising industry—and the incredible community behind it.
From its early beginnings to nearly $300B in annual revenue, this journey has been shaped by creativity, collaboration, and continuous reinvention.
Take a look back at the milestones that got us here:
https://www.iab.com/topics/30-years/
As we look ahead, explore our latest IAB/PwC report and join our free webinar on Tuesday, April 21:
https://www.iab.com/events/iab-pwc-internet-advertising-revenue-report-full-year-2025/
What moment stands out most to you? Share in the comments, or add your voice through our Digital Legacy series and “Then & Now” industry throwback:
https://www.iab.com/topics/30-years/
IAB 30th Anniversary IAB’s 30th anniversary celebrates digital advertising innovation, from programmatic to AI. Explore social media, videos, and industry milestones.
Are you attending this year? Don’t forget to secure a spot on iab.com! 👀
Click here to claim your Sponsored Listing.
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