Appbrew

If you're building an Indian brand, there's never been a better time to think globally.

According to Kiran Kotla, three categories are seeing massive international demand right now:

🌿 Wellness & Ayurveda
💄 Beauty
👕 Apparel & Clothing

Consumers around the world are increasingly looking for holistic health solutions, authentic beauty products, and high-quality manufacturing—and Indian brands are uniquely positioned to deliver all three.

What's even more exciting?

Indian brands are no longer competing locally. They're competing with global giants and winning attention in markets across the world.

In this clip from the Brewed Podcast, Kiran shares the categories that are creating the biggest export opportunities for Indian founders today.

Are you building in one of these spaces?

🎙️ Watch the full episode for insights on global expansion, exports, compliance, and building from India for the world.

Most founders think international expansion is about finding customers.
It's not.

Before you sell globally, you need to get 4 things right:

Exports
Taxes
Foreign currency compliance
Data privacy

And the last one is where many brands get caught off guard.

GDPR isn't the only regulation anymore. CCPA exists, and now multiple US states have their own privacy laws. If you're collecting customer data across borders, "I didn't know" won't protect you.

The penalties are real. And they can be expensive.

In this clip, Kiran Kotla, Co-Founder of Dista, shares what every founder should understand before taking their business global.

If you're building from India for customers around the world, this is a conversation you can't afford to miss.

🎙️ Watch the full episode of the Brewed Podcast featuring Kiran Kotla (Dista) for more insights on global expansion, compliance, and scaling internationally.

China built a $300B cross-border DTC ecosystem.
India still hasn’t produced a truly dominant export-first consumer brand at global scale.

Why?

In the latest episode of Brewed by Appbrew, Kiran Kotla, Co-Founder and CEO of Dista, breaks down the structural challenges Indian brands face when expanding internationally:

→ fragmented regulations
→ weak cross-border playbooks
→ localization gaps
→ payment and checkout friction
→ pricing strategies that hurt conversion

But beneath all of this, there’s a much bigger shift happening.

More than 30% of Distacart’s customers today are non-Indian origin.

That changes the conversation completely.

Global consumers are becoming increasingly open to Indian brands, as long as the product solves a genuine problem and fits naturally into their lives.

Customers care less about geography than relevance.

And while many brands continue fighting for short-term attention on web channels, Dista saw app contribution grow from 7% to 22% in just 9 months.

Because long-term retention is rarely built on rented platforms alone.

It’s built through owned customer relationships.

This conversation is a deep dive into how Indian brands should think about global commerce, localization, retention, and mobile-first growth in the years ahead.

🎧 Brewed featuring Kiran Kotla, Co-Founder and CEO of . Dropping soon.