Brij

This was a pinch me moment for Brij.

Brij is on a billboard in Times Square!!!

This is a proud moment for me and Zack Morrison.

And for the entire Brij team.

To think that the fledgling company that we started just 3 years ago is on a billboard in Times Square feels surreal.

Approximately 330K people pass through Times Square daily.

That’s a lot of eyeballs learning about Brij!

For those of us in NYC, we had a little party in Times Square last night with Sush Ravish and Brad Zomick (QR Code Dude!).

Of course, given the global nature of our team, not everyone was able to see it in person - so our team had a watch party to see it virtually.

Larla Halsey, Arely Escandón Salazar, Arqam Saeed, Ali Arshad, Manoj Singh Negi, Qalb Hussain, Zoofishan Khan, Stephanie Peters

The highlight for me, though, was sharing this moment with my biggest fans and supporters: Kevin Stephens and Harper.

Who have been there for the therapy sessions and hugs through the roller coaster of starting a business.

The billboard will be up until midnight on Sunday and runs at 43 minutes after every hour.

Go check it out!

Thank you Brex for this opportunity!

And thank you to our amazing customer, Health-Ade, who has been such an awesome partner of ours and featured their new Pink Lady Apple flavor in the campaign.

Kara Jacobson, Kevin Land, Anna Brook Lowery, Amanda Swisher, Angelica Winns

Modern brands need to think about integrating their digital and physical channels.

ColdSmoke is a certified Shopify Plus partner.

It does custom design and development for ambitious e-commerce brands that typically have $20-100M in sales.

They also handle migrations from legacy e-commerce systems to Shopify and Shopify Plus, custom theme design & development, and headless storefronts.

Coldsmoke founder Mark Shesser tells his customers that they need to meet their customers where they are.

That means thinking beyond email, SMS, and push notifications.

And increasingly, that’s both online AND in-store.

And maybe they are using QR codes to bring something from the physical world to online.

BYLT Basics is one of Cold Smoke’s customers that started DTC and recently is opening its own stores.

Mark hopes that Coldsmoke customers can use Brij to create dynamic and personalized experiences that are not only a great user experience…

But bring back valuable data for the brand, like email addresses and what items customers purchased in retail.

It takes information that would otherwise be lost, allowing brands to build a deeper relationship with the customer.

Why Jolie partners with Brij, shared by cofounder, Arjan Singh

It’s an old product but with a new spin and category, which requires a lot of education.

To drive this education, Jolie does a lot of street and OOH marketing.

Traditional QR codes just take people to a website or landing page without much opportunity for engagement.

It’s a dense landing page that someone walking with a coffee will not spend time on.

Brij created an opportunity for Jolie to engage with their customers in a mobile-friendly way that is intuitive and on the spot.

Jolie uses their Brij experience to show people who scan their QR code a montage of UGC content.

It shows prospective buyers that everyone is talking about this and that they need to pay attention.

From there, navigating to Jolie’s Instagram, TikTok, email Jolie, or the Jolie website is easy.

It was a quick, out-of-the-box solution that dials in on the experience versus investing time and resources in-house.

Jolie is also in retail, which is notoriously hard to measure and tie back to your digital presence.

Brij provides Jolie with an elegant solution to learn who bought in retail via mobile warranty registration.

There is a subscription component to Jolie - customers need to replace the shower head filter every 90 days.

Jolie also puts a QR code in its instruction manual, which links to an install video, customer support, and subscription options.