IAB Tech Lab

As AI reshapes how content is discovered and consumed, how can publishers, brands, and content owners ensure they're fairly compensated? Watch the webinar replay with ’s Hillary Slattery and People Inc.’s Lindsay Van Kirk to learn how emerging approaches to bot management and the CoMP framework can help create a sustainable marketplace between AI systems and content owners. Watch now: https://okt.to/DTYBoH

Webinar Replay: Content CoMP-ensation in an AI World People Inc's Lindsey Van Kirk and Tech Lab’s Hillary Slattery discuss the impact of LLMs on Content Owners and AI Bot Management strategies

's latest explainer video breaks down how AI agents are poised to transform media planning, buying, and ex*****on, and why industry standards are essential to make it all work at scale. Learn how we're building the foundations for a trusted, interoperable agentic future! https://okt.to/nJ3eUR

IAB Tech Lab Explains Tech Lab Explains features short videos explaining how our Standards work and how they drive growth and efficiency for the digital ecosystem

How do you know which Privacy Enhancing Technologies (PETs) are right for your business? Watch ’s Privacy Lab webinar replay with Rowena Lam and IAB Europe’s Lucio Gagliardi to learn about the evolving PET landscape and our free Privacy Lab tool in action! https://okt.to/tXI3Rx

Webinar Replay: In Privacy We Trust But In Privacy Lab We Test IAB Tech Lab’s Rowena Lam and IAB Europe’s Lucio Gagliardi, demonstrate Privacy Lab and explain the different types of PETs you can work with