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A peek inside the process of ’s USM Haller film.

The film explores the contrast of the soft to the touch, warm aesthetic of the panels with the metallic world of the classic design. In addition, the animation aims to convey the endless possibilities of colours and configurations provided by the USM Haller Soft Panel. This new range is emblematic of the USM spirit: design, functionality, and sustainability in symbiosis.

Designed, Directed and Produced by FRAME.

Enrique Leyva shot Yalitza Aparicio Martínez and her mother for Bad Hombre magazine’s Mother’s Day article. 



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