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Google Introduces ‘AdWords Reach Planner’ Tool for YouTube

Google has come up with a new tool known as ‘Reach Planner’ for YouTube and other video platform ads on AdWords. This tool will help to predict the reach and conversion rate of a particular video campaign on YouTube and other supported media platforms. As the name suggests, Reach Planner estimates the reach of various video campaigns and helps to plan future campaigns and to connect with audiences properly. It also helps to select the appropriate YouTube ad format based on the marketing objectives and budget.
Who will get access to Reach Planner tool? If you have Google sales report, you can place a request for it. However, right now this tool is in beta version, but we expect Google will release its fully operational version pretty soon.