My name is Payton Smith. As a 6th generation resident of Horry County and a second-generation real estate agent, I am deeply rooted in the community I serve. My family has called this area home since 1844, and I am proud to continue the tradition. My father was a seasoned broker in the Myrtle Beach area for years, and my family's involvement in the local community runs deep, with my grandmother se
rving on the Horry County School Board for 18 years, my grandfather on the Horry County Planning Commission, my uncle on the Horry County Council, and my mom running a generationally-owned business entitled, That Curl Salon & Spa. Needless to say, this area has always been my home and has always felt like home to me, so I find delight in assisting others to feel the same way I do. A proud second-generation graduate of Coastal Carolina University, I earned my degree in Business Administration. I started off my college career focusing on graphic communication classes, but ultimately I concluded my time at CCU by majoring in Marketing. In May of 2024, I graduated Magna Cum Laude, and soon after, I ventured into my ultimate career goals/passion of becoming a Real Estate agent. Through my Marketing and Graphic Communications background, I bring a unique blend of creative insight and strategic marketing acumen to the table. My education equips me with cutting-edge tools to craft compelling listings, leverage digital platforms, and execute innovative marketing campaigns. As a proud member of INNOVATE Real Estate, I specialize in, but am not limited to start-up housing, where I bring a blend of local knowledge, marketing expertise, and a commitment to excellence to every transaction. Whether you're buying or selling, my goal is to provide an exceptional real estate experience tailored to your unique needs. Ready to embark on your real estate journey with a trusted local expert? Let's connect and turn your real estate dreams into reality. Contact me today to get started!
