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Many B2B companies don't have a well-defined brand or documented marketing strategy. Revel’s integrated marketing approach looks at the big picture and develops a plan to deliver the right message to the right audience to grow your business.
Motion Dynamics Corporation has probably never had someone apply with laser welding experience. So they stopped looking for it.
In Episode 3 of the Winning Cultures Podcast, Richard Witham — sales engineer and grandson of Motion Dynamics' founder — joins host Jason Piasecki to talk about how a West Michigan manufacturer built a culture rooted in communication, ownership, and precision. They hire for character and figure out the rest. The technical skills get absorbed from the team. The ownership mentality has to be there on day one.
That's why the president sits in on every second interview himself.
Watch: https://youtu.be/qIgChdf-QoY
Listen on Apple Podcasts or Spotify:
https://podcasts.apple.com/us/podcast/richard-witham-how-motion-dynamics-built-a-culture/id1893749789?i=1000774054073
https://open.spotify.com/episode/6k8X0kQQ5r3mLv49RDFOKP?si=3VMPCyluTOWNWFsYhTisxg
Read the full blog: https://revelmarketing.com/blog/the-winning-cultures-podcast-richard-witham-on-how-motion-dynamics-built-a-culture-that-precision-demands/
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06/11/2026
One of the sadder moments of our Revel summer is saying goodbye to Tina, our wonderful bookkeeper and office manager. After 11 years with our team, she's officially retired!
Eleven years. That's a long time to keep the books balanced, the office running, and put up with whatever bologna came her way.
Tina did the work that made everything else at Revel possible. The kind of behind-the-scenes work that doesn't always get the recognition it deserves. Today, it does.
She's earned every quiet morning and every good book. We're going to miss you, Tina! Revel won't be the same without you!
06/09/2026
Ten years in a row.
West Michigan's Best and Brightest Companies to Work For is one of those recognitions that actually means something because it's based on how you treat your people, not how you pitch yourself.
Jason and Andy headed to Grand Rapids last week to celebrate with this year's honorees. We're proud of this one. And we're proud of the team that keeps earning it.
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Contact the business
Website
Address
351 W Western Avenue, STE 200
Muskegon, MI
49440
Opening Hours
| Monday | 8am - 5pm |
| Tuesday | 8am - 5pm |
| Wednesday | 8am - 5pm |
| Thursday | 8am - 5pm |
| Friday | 8am - 5pm |
