Treasure AI

The Future of Tech Starts with Us

Tech moves forward when all voices are heard and more women lead the way.

Throughout this series, we’ve shared the experiences and insights of the women of Treasure Data. Now, we look ahead.

💎 What are their hopes for the next generation of women in tech?

Their answers envision a future of greater representation, stronger leadership, and new opportunities.

This is Post 4 of 4 in our Women’s History Month series, but the work doesn’t stop here. Let’s keep building, uplifting, and shaping what’s next—together.

Swipe through to see their vision for the future.

What It Means to Be a Woman in Tech

Every woman’s journey in tech is different—but the impact is undeniable. It’s about breaking barriers, driving change, and creating space for the next generation.

We asked the women of Treasure Data:
💎 What does being a woman in tech mean to you?

Their answers are bold, personal, and a reminder of why representation matters.
This is Post 3 of 4 in our Women’s History Month series.

Swipe through to hear their perspectives.

Selecting the Right CDP: Insights from Forrester’s Joe Stanhope

As customer journeys grow more complex, brands must unify fragmented data to deliver seamless, personalized experiences. According to Joe Stanhope, VP/Principal Analyst at Forrester, choosing the right Customer Data Platform (CDP) is key — but requires a strategic approach.

Key considerations for CDP selection:
✔ Precision drives engagement. Real-time, personalized interactions require unified data to win in key customer moments.
✔ AI is essential. Leading CDPs leverage AI to predict behaviors, automate decisions, and enhance personalization.
✔ Not all CDPs are equal. Evaluate security, integration, and intelligence layers alongside features.
✔Think beyond marketing. A strong CDP should support the full customer lifecycle — from acquisition to retention.
The right CDP empowers brands to deliver impactful experiences and drive measurable outcomes. The wrong choice risks missed opportunities and costly delays.

📖 Read Joe Stanhope’s insights here: https://bit.ly/cdp-tips-from-forresters-joe-stanhope

How to Pick the Right CDP: Tips from Forrester’s Joe Stanhope (Featured Speaker) - Treasure Data Featured speaker Joe Stanhope of Forrester shares the top considerations for your customer data platform and answers the top questions asked by CDP shoppers.

Is Your Customer Data Driving Results?

Winning retail brands aren’t just collecting data—they’re unifying, activating, and using AI to turn insights into revenue growth.

At Shoptalk 2025, discover how Treasure Data’s AI-powered CDP helps retailers:
✅ Unify customer data for a complete customer view
✅ Personalize engagement at scale
✅ Turn insights into measurable outcomes

📍 Mandalay Bay, Las Vegas | Booth
📆 March 25-27

🔹 Book a 1:1 meeting to explore strategies for unlocking your customer data's full potential.
🍸Networking Event with MoEngage & AWS
📆 March 26, 5:30-7:30 PM | 📍 Skyfall Lounge

RSVP now: https://hubs.ly/Q035Sngl0

Celebrating Women Who Lead, Innovate & Inspire

At Treasure Data, we know that innovation thrives when diverse voices are heard. This Women’s History Month, we’re honoring the women shaping the future of tech—leading with vision, resilience, and impact.

We asked four powerful questions:
💎 How do you handle self-doubt or imposter syndrome?
💎 Can you share a pivotal moment that shaped your career?
💎 What does being a woman in tech mean to you?
💎 What are your hopes for the next generation of women in tech?

Their answers will inspire. Stay tuned as we share their stories throughout March.

🔥Hot tip: swapping your CDP might be the ultimate ROI cheat code.

Right now, you can migrate to the top CDP in as little as 1 month—and watch your ROI skyrocket even faster.

Ready for a customer data platform that actually does what it promises? Trade up to Treasure Data.

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It’s not you. It’s your CDP.

Join the 50+ organizations who’ve already switched from Salesforce, Adobe, Amperity, mParticle, Lytics, Tealium, and more—and get the customer data platform you deserve.

If you’re ready to switch, we’re ready to put our money where our marketing is.

Start now and you won’t pay in full until your current CDP contract ends.

Boom. Tap to trade up 👇