Smith Design

Great packaging doesn't just sit on a shelf, it creates an experience.

Smith Design partnered with Victoria Fine Foods to create the package design for Recipe d’Italia, a new line of ready-to-use sauces inspired by four iconic Italian regions: Bologna, Naples, Tuscany, and Calabria.

The concept? Traditional European postcards which each label a visual love letter to its region: the coastline of Naples, a Tuscan villa, and the rustic spirit of Bologna and Calabria. Every color, illustration, and detail chosen to evoke taste, travel, and memory.

Together, these elements create a package design system that cuts through shelf noise while deepening emotional connection. 🍅🇮🇹

As cold-pressed pet food continues to gain traction, brands face a unique challenge: educating consumers on what makes the process different while standing out in an increasingly premium category.

For Supreme Source, Smith Design developed a packaging design that does both. By giving Cold Pressed a stronger presence on pack, designing around the product-viewing window as a key communication tool, and elevating the overall visual identity, we helped transform curiosity into confidence at shelf.

The result is packaging that not only captures attention but also helps consumers quickly understand the value behind the product.

A new legend born from mystery… 💜

For the launch of SunnyD Vodka Seltzer Purple, Smith Design partnered with the SunnyD Cocktails team to help bring the campaign to life across every touchpoint. From e-commerce and web banners to Spotify ads, influencer kits, trade advertising, and in-store POS, we helped ensure a cohesive brand experience wherever consumers encountered it.

Reimagining A Classic Snack with Planters Trail Mix and Smith Design 🥜

Smith Design partnered with Planters to refresh their Trail Mix line for today's competitive snacking space. Mr. Peanut remains an important component of the overall layout, interacting with enhanced ingredients. Alignment of design architecture with the rest of the line, Cashews and Duos, helps contribute to a more substantial shelf presence.