TrueSouth Custom Lures

Always a good time with . She can catch em everytime! Get out and go fishing and enjoy the outdoors!

The swim jig bite is heating up! The TrueSouth Compact Swimjig is handcrafted in the USA and built to get bit—3 sizes, all the right colors, no nonsense. Tie one on and go fishing!
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Jigs catch big ones. Especially this time of year!

When it’s time to get serious, the TrueSouth one-two combo answers the call:
Undercover Jig – straight power, built and armed with the Owner Jungle Hook. This jig isn’t just stealthy… it’s tough. Designed to come through heavy cover and drive the hook home with authority. Compact profile, big-time backbone.

Rockstar Power Finesse Jig – the perfect balance of finesse and muscle. When you need a subtle presentation but still want the power to boat flip a giant, this is your go-to.

Must-Have Colors:
Black & Blue – a confidence staple anywhere bass swim.
Dyer Special – a proven fish catcher that flat-out produces.

Dial in your jig lineup with the combo that hits hard and finishes strong! 🇺🇸