Salon Innovations INC.

More foam doesn't mean a cleaner wash. 🫧🧴

Sharon Mudgett breaks down what's really going on when shampoo lathers up, and why bubbles aren't a sign of stronger shampoo. You'll see how oil affects lather, why surfactants do the actual work, and how high-foam formulas compare to gentler, sulfate-free alternatives.

Check out the full video below! 👇

Texture, control, and zero shine. 💪🧴

Latitude by Great Clips Matte Texture Clay offers customers a moldable hold with strong memory and a clean matte finish. It stays lightweight, builds fullness, and keeps any style flexible throughout the day. Walk away with extra tips to help it spread easier, plus the best way to finish so you can avoid flaking!

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