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For those thinking that a 'mobile-friendly' site isn't necessary for their business, think again. The effects have been delayed, but the aftermath is beginning to take shape.

http://blogs.wsj.com/digits/2015/07/15/googles-mobilegeddon-was-a-big-deal-after-all/

Google’s ‘Mobilegeddon’ Was a Big Deal, After All A new study suggests that Google's “Mobilegeddon” changes to favor websites that are mobile-friendly, had a big effect on search results.