Hiper

This is what success looks like when you empower local markets to drive local impact. We're proud to share our case study on our work with March of Dimes.

The Challenge: With 34 local markets across the country, March of Dimes needed a centralized framework to manage local social media—one that removed content bottlenecks, protected the brand, and eliminated resource-draining manual processes.

Hiper was the right partner to help March of Dimes transform its local social media presence. We delivered a centralized local social media program with governance across every account, relevant preset templates with custom post options, and an internal ticketing system that quickly addressed market needs—giving each market the tools to connect with their communities.

Program adoption results:
• 138% increase in local market social media publishing through preset templates and custom post requests

• 11.4% local Facebook engagement rate (2025), far surpassing industry benchmarks of 2-3%

• 100% of local content moderated before publishing to ensure brand governance

If you're working through how a local social media program could better support your brand and how to strengthen your community impact, we'd love to talk.

Back to school vibes, but make it social media 📚✨ Here are 6 resources every marketer should dive into this fall:

📕 “AI Driven Leader” by Geoff Woods
📕 “Algospeak: How Social Media Is Transforming the Future of Language” by Adam Aleksic
📕 “Contagious: Why Things Catch On” by Jonah Berger
🗣Social Pros Podcast by Convince & Convert
🗣Your Undivided Attention by Tristan Harris and Aza Raskin