Sparktrack LLC

A recap from Marketers' Community at Heroic Productions on Jan 16. A pleasure to capture the energy that is Laura King! Read the recap: https://sparktrack.com/blog/2024/1/19/laura-unleashed-marketers-community-transformation-talk

An excerpt:
Connecting to Purpose:
For so many, we mentality keep the boxes of personal life and career separate. We can focus on pursuing career goals, milestones, and financial outcomes with an end in mind, not being aware of or daring to connect our gifts to our career or livelihood. Laura asserts that this connection is so important – for humans and our companies. She says, “Yeah… [not connecting your gifts or purpose to your career]…it’s a problem in America.” For example, disengaged employees cost U.S. companies around $400-500B each year, and 73% of employees would consider leaving if the right place called to hire them.

She prompted the audience to think about what’s happening in life at this particular moment in January 2024. If you’re able to articulate what you want, you should dig deeper to find out why you want it. Do you believe you can get what you want? (p.s. because until that happens, you won’t). Are there limiting beliefs at play? Are there shifts you can make to challenge outdated assumptions? Laura suggests that we write our own obituary, or legacy statement, to vision a more compelling story about our journey and values that can successfully guide one in making daily decisions that align with that.

— with Jen Gilhoi