Kate Rae Digital

Maintaining relationships with influencers can determine the direction and success of your campaigns. 🤳

Whether it be a short-term or long-term partnership, earning a reputation as a hard-to-work-with brand will make it hard to develop present and future collaborations. Swipe through for 5 ways brands can maintain good relationships with influencers.

Now that users have the option to sort by Favorites, Following, or Home, it's more important than ever to create quality content for your target audience. Here are a few things to consider for your business account:

1) Because users have the option to sort chronologically, content from accounts that they may have forgotten about or are no longer relevant to them might show up at the top of their feed. If you're losing followers, this is a possible explanation.
2) The Home feed is changing. Think of the Home feed as being recommendation-based, similar to TikTok's FYP. This creates the opportunity to reach new audiences and be more discoverable to people in your niche.
3) Engaging content may have lower reach. Because users now have control over the order in which they see their content, performance doesn't matter and engaging content won't be able to reach new accounts as easily.

What do you think of Instagram feed changes?

Feeling the stress of coming up with new content ideas? Try out this tip:

Turn upcoming events or holidays into content. Designing posts around an event or holiday is a easy way to create bulk content. Try thinking of unique tips specific to your niche.

For example, Halloween is coming up! Is your niche fashion? Share tips about Halloween costumes and fall fashion. Are you into cooking? Share a few spooky recipes to bring to a Halloween party. Maybe you're a lifestyle creator? Share fun ideas around how you're decorating your home or getting into the Halloween spirit.

What are you posting about this October? 🎃

Finding time for during a busy day or busy week can be challenging. It's hard to relax, disconnect and not feel the pressure to be productive. Here are our top 3 tips to make time for yourself:

1. Start your morning off right. Set 30 minutes aside to do some yoga, read a book, or take some extra time getting ready.

2. Set a timer. If you are working beyond the hours of a normal work day, set a timer so you stop when you need to. This gives your brain a set time to stay focused. Use the rest of the day for YOU.

3. Take the night to wind down. Have that ice cream. Watch that new Netflix show. Take a bath. Do things that will help you unwind for a good night's sleep.

What's your favorite way to practice self-care? ☀️