ASIG Design
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ASIG Design is a unique multi-discipline design company that provides a range of design services from interior architecture and decoration solutions, architectural building design and bespoke furniture design and manufacturing. Found by Andrew Sigfrids, ASIG Design started as a bespoke furniture retail store located in the French Concession of Shanghai, China. The company now has grown into an of
How do you design a lobby that pulls people forward—without them realizing it?
This is the Topgolf Wuhan lobby—300 sq.m. designed as a threshold, a stage, and a directional tool all at once.
Every line, curve, and material was engineered to move guests toward one thing: the teeline.
In this short video, I break down:
• How we adapted global Topgolf standards to tough site constraints
• Why the Yangtze River became the core design metaphor
• How layout + ceiling geometry subtly control guest flow
• Why retail was repositioned for maximum impulse impact
This isn’t just a lobby—it’s a spatial prelude to the main event.
Would you notice the flow if you walked through it?
Drop a 👀 if you felt it—or tell me what detail caught your eye.
Experience the design story behind Starbucks’ third global flagship in China!
This project that bridges 2,000 years of Sichuan heritage with the energy of Gen Z coffee culture. Located in Chengdu’s Taikoo Li, this three-story flagship blends tradition and innovation through the use of terra-cotta and wood—materials deeply rooted in local architecture—reimagined in a sleek, modern form. Expansive 10-foot-wide glass walls open the space to the city, while a sculptural staircase connects all floors like a vertical town square. The result is a seamless blend of ancient warmth and contemporary rhythm—a flagship that feels both new and timeless.
STUNNING Restaurant Design like a Persian Gulf Resort!
Step inside Yershari Suzhou, a restaurant where modern luxury meets deep cultural roots. Inspired by the idea of a “Persian Gulf vacation,” the design blends the elegance of a high-end resort in Oman or Qatar with the warmth and heritage of Xinjiang’s Turkish traditions. The biggest challenge was the layout: after exploring linear, nucleus, and rear-anchored plans, we merged all three to create a space that feels open yet grounded, efficient yet immersive. The result is a refined, resort-like dining experience that celebrates balance, flow, and cultural storytelling through design.
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Minneapolis, MN
