Windmill Strategy

Where do you start when your marketing to-do list is longer than your team?

For industrial automation companies, that question comes up a lot. Small teams, big product lines, and buyers who do months of research before ever reaching out make it easy to spread effort thin without seeing results.
The answer is usually not doing more. It's doing the right things consistently.

Our latest article covers 11 digital marketing fundamentals that apply to most industrial automation companies, from defining your target audience and building out content to keeping your CRM organized and getting more out of trade shows.

Practical, specific, and built for marketers who don't have time for fluff: https://hubs.li/Q04j0FRQ0

You inherited a website that hasn't been touched in four years. Your sales team doesn't use it. You're not sure what keywords you rank for, if any. And leadership wants to see leads from digital before they'll approve a real budget.
Sound familiar? It's where a lot of OEM marketing teams start.

The good news: you don't need a complete overhaul to start making progress. Getting traction with OEM digital marketing comes down to five things — knowing your current state, building the right SEO and audience foundation, going after quick wins early, defining what success actually looks like, and putting the right tools in place to measure it.

We wrote up a practical guide walking through each of these steps, with specific tactics for OEMs dealing with long sales cycles, niche technical audiences, and complex products.

If you're trying to modernize your marketing without a massive budget or a team of ten, this is worth a read.

🔗 https://hubs.li/Q0488jDf0

Great content that no one finds is not a content problem. It is an analysis problem.

B2B industrial marketers produce a lot of content. Most have no clear picture of what is working, what is not, and where to focus next.

Our latest article walks through exactly how to build that picture, using the tools you probably already have: https://hubs.li/Q04hh8_F0

A single industrial PPC click can cost $50. Monthly search volume on your best keyword might be 30.
That is the reality of paid search in technical B2B markets, and it is why campaigns managed like consumer campaigns fail so consistently.

The good news is that one qualified lead in this space can be worth $100K or more. You do not need volume. You need precision.

Our latest article breaks down a practical budgeting framework for industrial and manufacturing marketers, including how to allocate spend, which keywords to prioritize, how to structure campaigns, and how to actually measure whether it is working.

Read it here: https://hubs.li/Q04gqs990