BPI Color

Wisconsin just had another rough storm stretch. Is your marketing ready for the next one?

Hail damage, high winds, downed trees, tornado touchdowns — when severe weather hits a neighborhood, homeowners need contractors fast. The businesses that fill their schedules aren't always the ones with the biggest ad budgets. They're the ones who put something tangible in front of the right people at the right time.

EDDM (Every Door Direct Mail) lets you target every household on a specific carrier route — no mailing list required — at postage starting at just $0.247 per piece. When severe weather hits a zip code, you can saturate that area quickly and cost-effectively. When your crew is already working a street, you can blanket the surrounding blocks and keep your pipeline full.

Targeted Direct Mail takes it further, filtering recipients by homeownership, income, or location so your message reaches exactly the customer profile that matches your best jobs. Add your own past customers or storm-affected addresses and every campaign gets smarter.

And it pays for itself:

One contractor mailed 3,300 postcards for $808 total and converted four new clients to annual service contracts worth $15,900 in recurring yearly revenue. That's a 20x return on a single campaign.

EDDM postage starts at just $0.247 per piece with no mailing list required. Direct mail response rates sit at 4.9% — nearly five times higher than email. Hit the same route three or more times and that number climbs through frequency and recognition.

BPI Color handles design, print, and mailing from our Madison and Milwaukee locations. One call gets your campaign moving.

📖 bpicolor.com/branding/marketing-that-pays-for-itself-direct-mail-eddm

Contractors, plumbers, lawn care pros, and home service businesses, get ready to unlock the full potential of your daily routes! 🚀

If your trucks are already in the neighborhood, you're just one strategic move away from turning that presence into a lead generation powerhouse.

💪 Here's the secret to making it happen:

✅ Target neighborhoods where your crew is already working
✅ Saturate zip codes before seasonal service pushes
✅ Follow up in areas where you just completed a job — let your exceptional work speak for itself
✅ And the best part? EDDM postage starts at just $0.247 per piece (depending on size) with no mailing list required!

📈 In our latest article, we dive into the game-changing world of EDDM and targeted direct mail, where response rates are nearly 5x higher than email and businesses are seeing revenue boosts of over $15,000 on their first send!!! 🚀

Want to learn how to harness this power for your business? Read our article now and discover the formula for marketing that pays for itself!

https://bpicolor.com/branding/marketing-that-pays-for-itself-direct-mail-eddm/