SRH

The campaign was incredible. The business effects were mind blowing. This week we're talking about one of the most miraculous magic tricks in the history of advertising. A single ad, and the campaign that followed, transformed Levi's 501s from deeply uncool dad pants into hot guy pants almost overnight. The SRH Empirical Marketing Dispatch is back with the story of "Levi's 501 Originals." Does advertising work? Advertising works.

The greatest magic trick in advertising history. - SRH Explore how one iconic ad turned Levi's 501s from ordinary dad jeans into cultural symbols, highlighting the power of advertising in shaping desire.

You can't start a fire without a spark. You can't solve a massive, 4P marketing problem with advertising alone. How did Levi's win the denim wars of the 1980s? The SRH Empirical Marketing Dispatch is out today!

Huge shoutout to baller/shot callers Peter Jackson (not that Peter Jackson), Alysha Arnold, Maurice Hughes and John Bloss who repped SRH at The Ability Center's 4th annual Unstoppable Cup.

The Unstoppable Cup is all about inclusion, teamwork and the power of play, and SRH WON THE WHOLE THING!!! Wait, no. That’s not right. WE CAME IN 12TH!!!

A huge thank you to The Ability Center. They rule the Earth. We had a blast. You can still donate to the SRH Team Page (link in the comments) to support people impacted by disabilities through daily opportunities for health, wellness, recreation and connection. The connection part is super important. It's all important.