Trefoil Group

The best company no longer wins first. The company AI recommends does.

Buyers are increasingly using ChatGPT, Gemini and AI-powered search to research vendors before they ever contact Sales. That means you can have the better product, deeper expertise and stronger reputation – and still lose consideration if AI isn’t recommending your company.

Our latest blog explores why AI audits are becoming essential to closing visibility gaps and protecting your competitive advantage: https://trefoilgroup.com/insights/ai-audits-why-great-companies-are-becoming-invisible/.

Join us in celebrating Kirsten Hewitt's fifth anniversary at Trefoil! As a Senior Account Executive, Kirsten supports our clients and team with dedication, collaboration and a commitment to delivering great work across a broad range of channels and initiatives.

Congratulations on this milestone, Kirsten! We’re grateful to have you on our team.

We're excited to announce the promotion of Laura Rice to Digital Marketing Manager! Over the last two years, Laura has taken on increasing responsibility and strategic thinking across key digital accounts – growing her contribution agency wide and achieving exceptional client satisfaction.

Congratulations, Laura, on this well-deserved promotion. We are grateful for all you do for Trefoil and our digital offer.

As prospective clients become more informed, selective and harder to reach, relying on referrals alone is no longer enough.

Professional services firms need to show up where decision-makers are seeking insight, evaluating expertise and determining who they trust to help navigate critical business decisions. That requires more than marketing tactics. It takes a strategy built around reputation, relationships, expertise, business development, recruiting and long-term value creation.

At Trefoil, we help professional services firms build authority, attract top talent, support business development and create sustainable growth.

Explore our professional services marketing capabilities:
https://trefoilgroup.com/markets/professional-services/?utm_source=facebook&utm_medium=organic+social&utm_campaign=june+2026&utm_content=markets+professional+services.

Join us in celebrating Vaune Cooper's work anniversary at Trefoil! In her 30+ year tenure, Vaune has worn many hats and stepped up to help in countless ways, each making an important contribution to our success.

As our Director of Administration & Finance, Vaune keeps all backend processes running smoothly – for our clients, Trefoil and our colleagues. Thank you, Vaune, for all that you do for the Trefoil team!

Today's marketing teams are expected to be experts in everything – strategy, data, automation, UX/UI, creative production, digital advertising, SEO, content and so much more.

But with fewer people and tighter resources, even the strongest in-house teams need cross-functional expertise to keep pace. The right outsourced marketing partner acts as an extension of your team, bringing specialized expertise, fresh perspective and added capacity where and when it’s needed most.

Explore why in-house marketing teams are under pressure and how the right partner can help: https://trefoilgroup.com/insights/5-reasons-in-house-marketing-teams-struggle-today/?utm_source=facebook&utm_medium=organic+social&utm_campaign=may+2026&utm_content=blog+outsource+marketing.

5 Reasons In-House Marketing Teams Struggle Today | Trefoil Complexities Drive Companies to Rethink the In-House Marketing Model