Traction Factory

Today, we pause to remember and honor the brave men and women who gave their lives in service to our country.

From all of us at Traction Factory — thank you. 🇺🇸

As part of our ongoing partnership with the Milwaukee Admirals, it was an honor to feature Kathleen Duppler as this month’s MilHockey Role Model when the Admirals played the Henderson Silver Nights this past weekend.

Diagnosed with Stage IV breast cancer at 38 years old, Kathleen has been an ABCD Mentor since January 2024. Since then, she has mentored 14 other women living with metastatic breast cancer. Kathleen herself has a strong support system in her husband, William, and two daughters, Becca and Liz — and she gets her inspiration to help others from her parents.

Kathleen wore her very own custom ABCD jersey, available for purchase at the Admirals team store and online. Traction Factory donates $75 directly to ABCD for every jersey sold, use this link to get your own! https://bit.ly/3NN9JLx

You’ll find ABCD: After Breast Cancer Diagnosis at select Admirals games throughout the 2025–26 season, connecting one-to-one with fans seeking support or looking to learn more. Use this link https://bit.ly/4hHNhNS to find out how you can support Kathleen and other ABCD mentors now and well into the future.

We’re excited to have received a Silver Award in the latest Graphis Photography Annual for our “Halloween Candy” social campaign illustrating that “not all treats are created equal” and encouraging people to leave the “healthy” snacks in the drawer. Marking our eighth consecutive year of being recognized in this competition, a huge shout goes out to our team for constantly creating kick-ass work in all shapes and sizes — complete with original photography.