Accelity
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Accelity is a team of dedicated and experienced marketers, designers and entrepreneurs located in downtown Milwaukee, Wisconsin. Find us on LinkedIn! https://www.linkedin.com/company/accelitymarketing
06/03/2026
60% of searches now end without a single click.
😀 Your content could be ranking.
😀 Your SEO could be solid.
🫠 And your brand could still be missing from AI answers.
Turns out there's a name for that: Generative Engine Optimization (GEO). And it's why great content can still go unseen.
The good news? You don't have to blow up your whole site to fix it. A few intentional changes go a long way.
We broke it down in our latest blog. Swipe through the carousel for the quick version, then head to the full post (in comments) for the GEO breakdown. 👇
AI should fuel your thinking, not replace it.
As our Strategic Brand & Marketing Director, Stephanie Roland, shared in a recent Spotlight Conversation with CEO Jackie Hermes, AI has a valuable role in brand strategy.
But it shouldn’t be the strategy.
Stephanie uses AI in two key places: at the beginning and at the end.
At the beginning, AI helps her move faster through research, find articles, validate hypotheses and shape stronger stakeholder interview or survey questions.
At the end, AI refines the language so the final strategy is clear, polished and easier to use.
The middle is where the real strategic work happens. That’s when human thinking turns inputs into direction by:
→ Connecting insights
→ Identifying patterns
→ Making creative decisions
→ Building a strategy that actually fits the business
AI can help speed up the process. It can help organize the thinking. It can even help make the final message sharper.
But it can’t replace the strategist.
Strong brand strategy turns information into direction. It identifies what matters, clarifies the path forward and gives teams a strategy they can actually use.
Stephanie and Jackie weigh in on how marketers can use AI responsibly without handing over the work that requires human judgment, creativity and context.
The takeaway: AI is a fantastic assistant. It’s not the expert in the room.
Send this to someone who’s figuring out where AI fits in their marketing workflow this year.
05/21/2026
Some marketing agencies showcase wins. The good ones own the losses too.
If your updates start to sound the same—very polished, very vague, very not-what-you-actually-need to make smart decisions… run. 🏃
The partnerships that drive real growth are doing more than presenting a pretty slide deck. Great partnerships don’t require tiptoeing around hard conversations.
Here's what your agency should be telling you more often:
→ "This isn't working—here's the plan to fix it."
→ "Don't spend more yet. Let's fix the foundation first."
→ "Your approval process might be slowing us both down."
→ "We're accountable for outcomes, and we get there together."
Transparency should be an expectation, not a nice-to-have. It's what separates a vendor from a real partner.
What does honesty look like to you in a marketing partnership? Drop it in the comments.
Here’s what an honest, effective agency partnership looks like. Read our latest blog. https://hubs.li/Q04gj1LQ0
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Website
Address
313 N Plankington Avenue, Ste 207
Milwaukee, WI
53203
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 1pm |
