Pure Sol Media

𝗕𝘂𝗶𝗹𝗱 𝗦𝘁𝗿𝗼𝗻𝗴 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽

Treat your unhappy customers well and treat your happy customers like your best friend. When customers are unhappy, you need to put in the effort to resolve the issue and brighten their day. Imagine yourself being excited about receiving a product only to realize the quality is poor or it’s smaller than you expected or customer service didn’t resolve the issue properly. You’d likely feel frustrated and disappointed. That’s how your unhappy customer feels. Offer a refund, a small free gift, and do whatever it takes to make them happy again. Because one bad experience isn’t necessarily going to ruin the relationship – especially if you worked hard to fix it.

Now let’s talk about happy customers. Do you respond to happy customers? Most store owners don’t! But they should– and you should too. If the same customer is constantly engaging with your store, build a relationship with them. Thank customers who write positive reviews. Respond to emails where customers tell you they love the product. By building a relationship with happy customers you begin to turn them into loyal customers. As customers become loyal, they’ll end up spending more money on your store while becoming the type of customer who markets your product for you.

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