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We study how markets evolve in any of their formats and screens, developing primary survey methodologies for linear and non-linear measurement of content. We are trusted by:

A&E Mundo; Alesina & Asociados; América 24; America Sports; América TV; Animal Planet; Animax; Asociación Del Futbol Argentino; Axn; BBC; Boomerang; Cadena Caracol; Canal (á); Canal 5; Canal 7; Canal 9; Canal De La Musica; Ca

10/10/2024

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Could Discounts for Students Be the Future of Streaming? - BB Media 08/06/2024

📚 Streaming Services Turn to Student Discount!

Max has launched a special offer in the US! The students over 18 with college or university accreditation can enjoy the Max plan with ads at a 50% discount.

BB Media's data collection indicates that 71% of young people loves series, 69% enjoys movies, and 27% are into sports. This new strategy might be a hit. It attracts a valuable user segment, builds early brand loyalty, and provides insights into young, tech-savvy viewers. Plus, students often promote the platform on social media, amplifying its reach. 📈📣

While Max, Hulu and Peacock are already offering discounts for students, other platforms might jump in and create their own students plan.

Read the full article here:

Could Discounts for Students Be the Future of Streaming? - BB Media In the United States, Max has introduced a new offer for individuals over 18 with college or university accreditation.

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