PUER

The Puer customer is designed to be forever youthful; he embodies the great words of Robert Kennedy, "This world demands the qualities of youth: not a time of life but a state of mind, a temper of the will, a quality of imagination, a predominance of courage over timidity, of the appetite for adventure over the life of ease." He strives for independence, and freedom; he fights to break boundaries, and tends to find any restriction intolerable