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If you are a small business owner, and have your micro-business, having a digital presence will help grow your business. It is recommended that you try to have a digital strategy. A Digital strategy is the plan to define your online presence. This plan summarizes what you're going to say and where you are going to say it.

The digital strategy is that plan where you find out what content you are going to publish and the platform where you are going to place that content. In other words, what are you going to communicate and where are you going to say it. You're going to communicate something; you're going to carry a message and you're going to communicate it in a digital platform.

When you plan about your digital strategy you think about what the objective of your strategy is and what are the elements that make up your digital strategy.

Some important elements to consider are the purpose of the business, the value you are going to give to the audience and frequency of the content.