Boden Agency

Latina small business owners are making jefa (boss) moves! Today, in partnership with PepsiCo Juntos Crecemos, we proudly launch year three of Jefa-Owned - a national visibility campaign that celebrates the economic, cultural and community contributions of Latina entrepreneurs.

Despite being one of the fastest growing entrepreneurial cohorts in the country, Latina entrepreneurs still face overwhelming business challenges. Jefa-Owned aims to close these resource gaps and shine a spotlight on Latina small businesses.

This year, we’ve teamed up with some major power players to help amplify this message, provide resources, and rally support for jefas nationwide. Our partners include the USHCC, Hello Alice, and actress and philanthropist Stephanie Beatriz, who are using their platforms to give space to the stories of Latina empowerment and support the mission of Jefa-Owned.

It’s no coincidence that we’re launching today, on National Latina Day, and we’ve made it easy for everyone to get involved: Business-Building Grants, “Jefa Hour” Nationwide, and Jefa Empowerment Sessions.

For more information on the grants, Jefa Hour and the Jefa Empowerment sessions, visit https://pepsicojuntoscrecemos.com/jefaowned/, and join us in championing Latina small business owners today and beyond.

A huge thank you goes to our amazing PepsiCo clients for your ongoing trust and partnership!

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