Ellis Digital

As marketers it is pivotal that we shift from the old ways of doing business, focusing on selling and sales messaging, to providing value to our customers and ultimately our entire community every step of the way.

With this in mind here are 4 tips on how you can continuously give your customers value within your every day marketing activities!

1. Become an authority: When you position yourself as a thought leader, innovator and authoritive figure within your respective field, your percieved value increases tremendously. Create content that not only promotes your products, services and/or brand, but find ways to interact with, educate, and build relationships with your target audience.

2. Understand their needs: Rather than creating a product and trying to sell it to as many people as possible, the inbound marketing methodology is focused around uncovering what your target audiences needs are and solving those needs. Take your customer and place them at the middle of all of your marketing efforts and build your product around their needs. Who is your target customer? What are their motivations? What are their painpoints? Once you begin to create experiences catered to their needs they will feel that you understand them.

3. Listen to their feedback: By conducting research and listening, you provide your brand with ample opportunity to grow and increase its percieved value amongst its community. Most brands dont listen to their target audience and use most of their time talking and selling. Truth be told, the more time you talk, the less time you have to listen and understand how to create the most value for your consumers.

4. Personalize your efforts: Your business should be focusing how to create personal connections with your target audience by providing customized brand experiences. Segment your audiences and provide them personalized communication that is almost 1 to 1. Remember birthdays, special occasions, communicate with them by providing relevant content. Focus on community building. All of these actions can help you with creating a very personal business.

I scrolled past this graphic and really resonated with it so I wanted to share!

Every day can be a productive one. Read up on new literature. Learn a new skill. Find a new hustle. Start that project you’ve been waiting so long to get into. Take advantage of the tools that are out there. Life may be short but the opportunities are endless. Time is priceless. So how can you make your time work for you?

84% of consumers want brands to use social media to create a sense of community. In order to create trust and credibility amongst your target audience, focus on finding a way to create authentic and deeper customer relationships, whilst helping others feel more connected not only with your brand but with each other.