The Influencer Grapevine

Here's the 3 things you need to know when calculating an influencers' engagement rate:
1. Identify what engagement is
2. Read the engagement rate
3. Pull the "right" metrics based on your campaign goal

Want a deeper dive? We have all the details here 🍷https://www.theinfluencergrapevine.com/post/how-to-calculate-influencer-engagement-rate

How To Calculate Influencer Engagement Rate There are several ways to calculate engagement rates and you need to know the right one for your Brand. We’ve got three easy formulas to help you navigate the best way to calculate your Influencers’ engagement rates.